Thursday, October 3, 2013




By Margaret Danielak (c) 2013

1.    1.  Create a great looking business card with a sample of your work on it, and keep it with you at all times. You never know when you are going to meet your next client.

2.    2.  After meeting someone for the first time, be sure to obtain their contact information so you can follow up with them. 

3.    3.  Prepare an elevator speech, 15 to 30 seconds in length, which answers the question: WHAT DO YOU DO?

4.    4.  Maintain an updated website and/or blog featuring not only your art, but articles you’ve written and any awards you’ve won.  Make it clear what is for sale, what has sold, and where and how the client can buy the work. (i.e. a particular gallery)

5.    5.  Do not wait for potential clients to contact you. Create a system for staying in touch with your contacts through a monthly or weekly newsletter, regular Facebook post or blog feed. Reach out to your contacts regularly.

6.    6.  Join and participate in not only a professional art association or guild, but a chamber of commerce, cultural or volunteer organization.  Immediately, you will be plugged into a group of affluent potential buyers this way.  REMEMBER:  People do business with people they know.

7.    7.  Cultivate other creative professionals like architects, art consultants, curators, film makers, interior designers and the like.  They know a lot of people who both need and appreciate art.

8.    8.  Act as your own press agent. Market your work with press releases. 

9.     9.  Be friendly and both willing and able to have a conversation about a variety of topics and not just your art. Become someone others want to know.

       10.   Find out what your client likes and then give it to them even if it isn’t your artwork. It doesn’t hurt you to "pay it forward" and may secure you a referral fee. 

“The No. 1 secret to successful marketing is to choose a set of simple and effective marketing activities and do them consistently. Secret No. 2 is to choose those activities that best fit your personality, abilities and interests, because you are much more likely to do them consistently. Remember: The most carefully detailed marketing plan won’t work unless you make it real by putting it into action.” – Susan Urquhart-Brown.

THE AUTHOR: Margaret Danielak is an art rep, curator and author of the highly rated handbook for fine artists "A Gallery without Walls: Selling Art in Alternative Venues" which was a featured selection of North Light Book Club. 
Her current exhibition "Celebrate Pasadena" - ART AT THE BAR is currently on view at the Pasadena Bar Association. For details visit - Link from first page to the online catalog. 

Saturday, September 28, 2013



By Margaret Danielak © 2015

Artists often ask me what they should look for when looking for a gallery to represent them.  As an art rep and daughter of a gallery represented artist (the late painter and illustrator Robert G. Stevens) I recommend that you obtain answers to the following questions before you attempt to approach a gallery about representation:
1.            How long has the gallery been in business? 

As we all know, even in the best of economic times many small businesses including art galleries struggle to find their footing. My advice is to try to find a gallery that has been in business at least four years. In fact, on the Small Business Administration (SBA) website, I discovered that…

“Two-thirds of new employer establishments survive at least two years,
44 percent survive at least four years, and 31 percent survive at least seven years, according to a recent study.
These results were constant for different industries. … Of special interest, the research found that businesses that survive four years have a better chance of surviving long-term. After the fourth year, the rate of firm closings declines considerably.”

You don’t want to be accepted to a gallery only to find that it is going to close the next month so first and foremost, you want to find a gallery that has a longer term track record.

2.            Does the gallery have a good location?
Do they have good foot traffic and adequate parking? If not, how do they bring in new business?  You want to get a feel for their clientele and how they handle people coming and going into their physical location.

3.            What is the director’s background?

Do the directors have an art background or a marketing background?  (Ideally they should have both.) Keep in mind, per the SBA website:

“…the major factors in a firm’s survivability include an ample supply of capital, being large enough to have employees, the owner’s education level, and the owner’s reason for starting the firm.”

I would add to the list above that the gallery owner needs to have a passion for the art they are selling. If they are not passionate about the art, then you don’t want to be in their gallery.

4.         Does the gallery cross-promote with other dealers?  

Are they part of a gallery group or a regularly scheduled art walk or other event? In other words, do they make an effort to grow their business with each event they do? This is essential to their long term success, and to your assurance that your artwork will be seen.

5.         Are you able to obtain a referral for the gallery and the director? 

Speak to other represented gallery artists about the gallery’s operations and the people running it. Are they honest? Do they have written contracts and consignment agreements with their artists, and do they pay them on time? What percentage do they take? Even a seasoned gallery artist like my late father had a very bad experience with a prestigious gallery in Taos, New Mexico. Over the four years he was in the gallery, the director increasingly paid the artists very late, sometimes as much as six months after a sale! When the gallery closed suddenly with three of his paintings still in their possession, my father found out about it from a newspaper article. We have never been able to retrieve his lovely paintings from the gallery director who had stolen them.
6.         What kind of marketing does the gallery do? 

Does the gallery advertise in major art magazines, produce postcard mailings, work the internet and have a great website? Does the director write articles, speak in public or publish catalogues? Do they attend the major art fairs? You need to know how the gallery plans to expose your work to collectors.

7.         How are you treated when you go to the gallery? 

One of the best stories I’ve heard on this “due diligence” subject was from a sculptor. One Saturday she put on an expensive outfit, armed with her wish list, and spent the day visiting ten galleries in Santa Monica. She decided in advance that she would not mention that she was an artist looking for representation. 

At two of the ten galleries she visited the doors were closed. There was no information on the door about their hours or how they could be reached. (She crossed them off her list.) 

At three of the galleries she was greeted adequately by friendly people who knew absolutely nothing about the art on display, nor about any of the artists who created the work. (She crossed these galleries off her list as well.) 

She was ignored completely at four of the galleries she visited. The people working in the galleries didn’t even say hello to her and spent their time talking on the phone or working on the computer. They never even looked at her! (She didn’t like this at all and crossed them off her list, too.) 
At the tenth gallery she visited, however, she was greeted by a young man who was knowledgeable about the art. He seemed interested in her and her reactions to the work. He told her engaging stories about the artists and gave her additional information about the media the artists used to create the work. He invited her to their upcoming reception, and asked her for her contact information to add to their mailing list. She decided that, of the ten galleries on her original list, only this last gallery was worthy of her attention.

Remember that in your search for a gallery, one size does not fit all. Each gallery is unique in its location, how it is run, and the style of art the director will accept. Like the shrewd artist mentioned in the story above, before approaching a gallery you need to do some research to determine which gallery will be the best fit for you and your work.  

Source Note: 

SBA Website Quoted
: “Business Employment Dynamics Data: Survival and Longevity, II,” by Amy E. Knaup and Merissa C. Piazza, Monthly Labor Review, vol. 30, no. 9 (Sept. 2007), pp. 3-10; “Redefining Business Success: Distinguishing Between Closure and Failure” by Brian Headd, Small Business Economics, vol. 21, no. 1 (August 2003), pp. 51-61.


Art Rep and Curator Margaret Danielak is the author of artist handbook A Gallery without Walls: Selling Art in Alternative Venues. (ArtNetwork Press)  She may be reached through her website at or via email at


To hear the March 2012 GYST radio interview with Margaret Danielak visit

Saturday, July 6, 2013

"Celebrate Pasadena" - Pasadena Paintings at the Pasadena Bar Association

"Celebrate Pasadena"
July 1 through September 30, 2013
Jose de Juan, Lynne Fearman, Laurie Hendricks, Julie Hill,
Russell Hobbs, Anna T. Kelly and Robin Neudorfer 

    "Tour the Green Hotel" by Lynne Fearman 

 A special exhibition to celebrate the renovation of the

Pasadena Bar Association
301 E. Colorado Blvd., S. 524
Pasadena, CA 91101

 Thank you 
Interior Designer Gail Jamentz of Soul Interiors Design, LLC
for inviting DanielakArt to provide Pasadena themed works for the renovated offices of the Pasadena Bar Association!

Sunday, May 5, 2013

"French" in Less Than a Minute! - The Art of Linda French


"French" In Less Than a Minute 
The Art of Linda French
For more information contact


A favorite among art collectors, Linda French has exhibited her abstracts at galleries in Denver and Evergreen, Colorado and in Honolulu, Hawaii.

She has been a featured artist at Bistro 45 and Phantom Galleries in Pasadena - among other locations.

Shot on an IPAD by Margaret Danielak, DanielakArt
For more information about this artist, and to see a current catalog of available artwork, visit

Thursday, April 25, 2013


The Art of Linda French

"Van Gogh's Irises" by Linda French
Acrylic 36 x 48" $3,900

Linda has exhibited her work at galleries in Denver and Evergreen, Colorado and in Honolulu, Hawaii. 

She has been a featured artist at Bistro 45 and Phantom Galleries in Pasadena - among other locations.

To see more of Linda's work, visit

Wednesday, March 6, 2013

Julie Snyder, Artist - The Cafe Paintings

from the "LA CUISINE"  Exhibition at
The Women's City Club of Pasadena
December, 2012

Scottish born Los Angeles based artist, Julie Snyder, discusses her celebrated paintings
of chefs, servers and kitchen staff from the exhibition "La Cuisine."

To see paintings from the exhibition click link HERE 

Shot and edited on an IPAD 2 by Margaret Danielak. 

For more information contact
Margaret Danielak at DanielakArt - Art Sales & Consulting Services
 or via email at